It’s hard to overstate the importance of Web3 and blockchain in the marketing industry.
Advertisers are going to have to change their strategies if they want to survive in the world of blockchain and Web3.
Consumer demand for privacy means advertisers will have to change their methods of approaching customers. They can’t just show you ads anymore.
Think about how advertisers are already being forced to change their strategies due to privacy demands and ad blockers: Consumers want to control their own experiences online and not be trapped or forcefully surrounded by advertising constantly. As we see the efficacy of traditional advertising decreasing, we’re going to have to find ways to monetize our projects and websites.
For example, the Gather Network has developed technology that uses website visitors’ unused processing power while they’re reading your publication to generate tokens for your business. In the next 3-5 years, there could be a tipping point where the proceeds from unused processing power become more valuable than ad revenue.